Environmentalists back Avatar for Oscar

With the Oscars looming, environmentalists are appealing directly to Hollywood to select Avatar as the year’s best feature film, linking the blockbuster movie’s storyline of ravaging a planet to obtain a rare and costly mineral to Canada’s mining of the oil sands.

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“You don’t need to go into the future, you don’t need to go into another world to see the kind of planetary destruction that the film depicts,” contends Rick Smith, executive director of Environmental Defence, a Toronto-based advocacy group that is one of those funding the ad, along with Greenpeace and the Sierra Club.