OTTAWA--Shell's disguised advertising campaign in Canada appears to be part of a global campaign to misinform the public and make tar sands operations appear squeaky clean and sustainable. A similar 2008 ad which ran in the United Kingdom resulted in a complaint by the World Wildlife Fund and was chastised by the Advertising Standards Authority (ASA).
"Shell was caught misleading the public in the United Kingdom and agreed not to do it again, but barely a year later the company is trying it in Canada," said John Bennett, Executive Director of Sierra Club Canada. "At least in the UK Shell didn't try to disguise its ad as news."... Read more »
Sierra Club Canada Calls on National Energy Board to Reject Imperial’s Requests to Water Down Panel Recommendations on Mackenzie Gas Project
OTTAWA--Following the submission made by Mackenzie Gas Project proponents last week, Sierra Club Canada is submitting its official response to the National Energy Board and to Governments today calling for full implementation of all 176 recommendations made by the Joint Review Panel Report. Sierra Club Canada, through its submissions today, is recommending to the National Energy Board not to accept the proponents call to reject the Joint Review Panel's recommendations to control the scale and pace of induced development, and to reject the proponents call to allow the project to go ahead whether or not the Joint Review Panel’s recommendations to government are implemented.
"Sierra Club Canada participated in the environmental hearings in good faith," said John Bennett, Executive Director of Sierra Club Canada. "All parties including Imperial Oil and the federal government should respect the outcome, accept and implement all the recommendations or cancel the project."... Read more »
(Edmonton) — The Sierra Club Prairie launched a province wide campaign today, exposing the gaps in Alberta’s water law and calling attention to the recommendations for changes to Alberta’s Water Act that propose a province-wide, deregulated water market without ensuring the adequate protections for our provincial waters or for basic human needs. The 'Got Thirst' campaign's website was launched today – www.gotthirstalberta.ca with an accompanying video that can be viewed on the website.... Read more »
OTTAWA--Sierra Club Canada filed a complaint with Advertising Standards Canada today alleging Shell Canada and Canwest have violated the Canadian Code of Advertising Standards. Over the last three weeks, Canwest has run a series of full page features described as, "A six-week Canwest special information feature on climate change, in partnership with Shell Canada." Sierra Club Canada was at first confused by the one-sided nature of the "information" and contacted the Ottawa Citizen only to find out the “features” were in fact full-page advertisements.
"As a former reporter and ad sales person I was confused by these Shell ads. I could not tell they were ads. They looked and read like editorial content," said John Bennett, Executive Director of Sierra Club Canada.... Read more »
We've been chatting the past couple days, here in the office, over an interesting full page ad...err...news article...err..."special information feature on climate change" that has appeared in the Ottawa Citizen (and the National Post, Calgary Herald, Montreal Gazette, Vancouver Sun, and possibly others) the past couple of weekends.
Indeed, it is quite unclear what this thing is. It looks like a regular newspaper article, has nice pictures, is seemingly well-written, and would appear to be written by a legitimate journalist. Yet, something isn't quite right.
The full title reads "New Energy Future: The Energy Challenge and Environmental Responsibility." So far so good. I'm intrigued really - until the next line that is: "A six-week Canwest special information feature on climate change, in partnership with Shell Canada." ... Read more »